We realized early on that a video would be the best way to showcase what the new UpTo could be for our audiences. But the question remained: how could a bunch of product designers, calendar-geeks and coders translate how we talk into how you (the audience) want to be talked to? I mean, we live and breathe our calendar (as you do) but its OUR JOB. You certainly don’t want to hear us talking about it directly (actually you will in a few weeks when we launch a Q&A with our CEO).
So we partnered with the Sandwich Video guys. They’re creative. They’re smart. They get us. They’ve produced videos for Coin, AirBnB and Warby Parker to name a few. And now they can add us to this list.