Cutting the Cord From an Old Dear Friend

“Cutting the cord” has become a buzz phrase these days as more and more people are giving up cable and watching their favorite TV shows online. This is especially relevant when the typical American household pays about $90 a month for cable television service (according to the NPD Group, a market research firm). We’re not quite ready to make that big of a change. We like watching things live and then talking about them around “the water cooler” (check out our TV discovery section here).

We believe “cutting the cord” describes another activity though: replacing antiquated native apps on your phone. Before you groan and say “Its not easy to find a really good app,” hear us out. Breaking from what you are used to and discovering new things isn’t easy. We all fall into routines. It’s human nature. But there’s a wealth of new apps and tools that can literally make our days easier, more interesting and definitely more beautiful -- Mailbox for email and Waze for maps are two examples.

And then there is the new UpTo. We believe it will seamlessly replace whatever calendar app you are currently using. Here’s why: your native calendar app was meant as a tool for managing meetings and appointments. That’s great Monday through Friday from 9am-5pm, and we’re not about to change that, but what about the rest of your life? How does your calendar help you plan everything else coming up?

We believe that life goes beyond meetings and appointments and that giving you a more complete view of everything coming up that matters to you - well, matters. So we’ve created a calendar that not only lets you see everything without the clutter, but actually helps you plan accordingly. From public calendars that let you know about your favorite upcoming events to multiple layers so you can look at things the way they are meant to be looked at. And yes, it syncs with your existing calendar so you won’t miss those meetings and appointments.

Enough about us though. We believe that all good things come to an end and that there’s something waiting for you that will replace, update, boost and renew your faith in your phone. You just have to download it and “cut the cord.”

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