Classic Coke Recipe Returns - 1985

The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "new Coke," marking the first formula change in 99 years.The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.

That firestorm ended with the return of the original formula, now called Coca-Cola classic, a few months later. The return of original formula Coca-Cola put the cap on 79 days that revolutionized the soft-drink industry.